Adicora Swimwear

What’s the story?

Adicora Swimwear, a Venezuelan inspired swimwear line, was founded in 2009 by fashion designer Niveen Heaton. She came to Technopath wanting to build an online, direct to consumer, e-Commerce website. Prior to this new build, she was selling strictly on Instagram. Together, we decided that Shopify was the best platform for Niveen's needs. It's an easily customize-able solution that offers SEO features along with advanced e-Commerce analytics. Shopify was extremely attractive for Adicora due to its vast array of marketing tools, including custom gift cards, discount coupons, store statistics, targeted email marketing and more.

Keeping in mind that the main goal was to let the beautiful swimwear shine, we created a streamlined, user-friendly website with non-friction checkout making conversions simple and more attainable all while working within a budget.